Fujian ramping up efforts to strengthen homegrown brands

As China calls for higher-quality development, Fujian province is ramping up its efforts to enhance homegrown brands amid the country's broader push to build awareness of its own products.

At the first Exposition on China's Indigenous Brands, which took place this month, Fujian showcased 17 self-innovating companies, those that have their own intellectual property, and three others in the emerging business sector of homegrown brands.

"Those self-innovating companies, which work on developing their own core technologies, are essential to the country's economic growth and industrial upgrade," said Gao Huiqing, head of the development research department of the State Information Center.