Xiaomi expands Europe presence

Firm's Paris store reflects accelerated push to establish global reputation

Chinese technology giant Xiaomi opened its first authorized store in Paris on Tuesday to tap the local market and gain core competency in Europe.

The move comes after Xiaomi announced earlier this month that it plans to march into France and Italy on May 22 and 24 respectively. The openings mark Xiaomi's latest steps to seek new momentum in Europe and establish itself as a globally recognized brand.