Money for old rope as H&M intros Econyl fabric

Swedish retail giant H&M, known for its fast-fashion clothing for men, women, teenagers and children, launched its seventh Conscious Exclusive collection which uses renewable, recycled and sustainable materials to encourage environmental protection.

The collection, which launched on April 19, includes women's clothing, underwear, shoes and accessories and draws inspiration from the work of prominent 20th century Swedish artist and designer, Karin Larsson.

Using elements from Larsson's handmade tapestries and embroidery, the collection also reflects her love of interior design.