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A balance between tradition, modernity

By Jing Shuiyu | China Daily | Updated: 2018-05-17 07:48

Ten Plus Terrace, a Beijing-based teahouse, is exploring modern ways to revive traditional tea-drinking habits among the younger generation, in hopes of turning the business into a sustainable model.

Nearly half of Chinese people aged between 20 and 25 seldom consume tea and only 9.8 percent of them sip tea every day, according to a report by Qinhuangdao Tea Culture Institute.

To woo young people into appreciating the tranquility of drinking tea, Ten Plus Terrace studies customers' behavior and offers tailored products and services, said Li Hui, co-founder of the three-year-old company.

A balance between tradition, modernity

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