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Fusion tea wins hearts of young people

By Ren Xiaojin and Jing Shuiyu | China Daily | Updated: 2018-05-17 07:48

Traditional beverage business caters to younger generation's demand for sense of identity, new lifestyle

Many Chinese people take it for granted that China, with a tea drinking culture that goes back thousands of years, is home to the top tea lovers in the world. But actually that's not the case.

Despite being the largest tea consumer in the world, China is far from being the top tea-loving country. In fact, it is not even among the top 20, based on the amount of tea consumed per capita every year, according to a report by The Telegraph in 2017.

Fusion tea wins hearts of young people

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