Perfect to expand digital fun portfolio

Perfect World Co Ltd, a Chinese movie and gaming company, is targeting digital-savvy younger generation with products protected by intellectual property or IP rights.

Its products span the genres of anime, comics, games or ACG, movies and TV dramas.

Lu Xiaoyin, chief operation officer of Perfect World, said the younger generation, particularly those born in the 1995-2000 period, are unlike their parents, and demand a different kind of entertainment content.