THE RISE OF INTANGIBLES

New technologies promise huge scalability for businesses in such industries as marketing, branding and software design, says economist Jonathan Haskel. Andrew Moody reports.

Jonathan Haskel says the rise in property values in China's cities is more down to the rise of the intangible economy than the attraction of tangible assets such as apartments and houses.

The economist says the factor behind the rise is people moving to the city to work in intangible industries such as marketing, branding and software design.