Tencent signs UK creative partnerships

Technology giant Tencent Holdings Ltd has announced several high-profile deals to help British creative industry companies and organizations, such as the BBC and British Fashion Council, to reach the Chinese market.

One of China's top three internet companies alongside Alibaba Group Holding Ltd and Baidu Inc, Tencent is a pioneer of the nation's digital economy growth.

The company derives most of its revenue from games, but in recent years it has engaged with a number of cultural and creative industry projects in China, such as helping the Beijing-based Palace Museum to digitalize its information.