Expo to enhance domestic competitiveness

China is looking to enhance its soft power and global influence with the three-day Exposition on China's Indigenous Brands that commenced in Shanghai on Thursday.

The event, themed with "China brand, world sharing", is designed to help domestic companies build influential brands to enhance the country's overall competitiveness and help in China's transition toward a consumption-driven economy.

At the same time, it will also highlight China's support of the real economy, stress on intellectual property rights, and resolution to boost the development of domestic companies in a more open manner.