Smartphone, FMCG firms to expand abroad via belt, road

Chinese smartphone firms, and those in the fields of automobile, e-commerce and fast moving consumer goods, or FMCG, see opportunities in the Belt and Road Initiative to become global brands.

That is the view of the head of the China arm of Nielsen, a market research firm.

A number of factors, such as a young population, a growing global economy, positive attitudes toward spending, busy lifestyles, and digitalization, are shaping new consumer behaviors in the overseas markets and providing new momentum, according to Andy Zhao, president of Nielsen China.