FOR THE SAKE OF BEAUTY

A growing number of Chinese youths are buying cosmetic products, and many of them have no qualms spending big on the premium items to achieve that perfect look

The first thing that Li Xi did after receiving her 3,000-yuan ($476) student award four years ago was to head to beauty and cosmetics retailer Sephora.

There, the then 16-year-old spent the lion's share of her award purchasing a set of makeup by luxury brand Burberry.