Labels giant eyes growth in nation

Avery Dennison welcomes sector expansion amid e-commerce boom

The explosive growth of e-commerce and consumers' buying power in China has pushed up demand for label solutions, and made the country the second biggest contributor to Avery Dennison's global business, said a senior executive of the US-based corporation.

The company thinks China could become its biggest market. "It will take another six to 10 years to get there, if this market continues as it is now," said Georges Gravanis, president of label and graphic materials at Avery Dennison Corp, a leading labeling and packaging materials company.