Music companies launch program to promote live shows

NetEase Cloud Music, an online music streaming service under Chinese internet company NetEase Inc, is working with Sony Music Entertainment, on 10 live shows under the project Yundou Live.

The 10 live shows will bring together pop stars, including Beijing-based singer Huang Qishan, singer-songwriter Gong Ge, Taiwan pop singer-songwriter Valen Hsu, aboriginal Taiwan singer-songwriter Matzka and singer-songwriter Eric Chou.

"The way of consuming music has changed drastically with the influence of the internet. But the fun of enjoying live music performances cannot be replaced," says Ding Bo, vice-president of NetEase Cloud Music in Beijing.