Shanghai authorities firm up details of city's four brands plan

A detailed guideline was released on Wednesday to advance the building of the four brands of Shanghai - services, manufacturing, shopping and culture.

At a regular municipal government meeting at the end of 2017, Shanghai Party Secretary Li Qiang initiated the concept of promoting the four brands of Shanghai. During a mobilization meeting on Tuesday, he emphasized that the city should take quick action and find out the right development direction to ensure that products and services provided in Shanghai are of first-rate quality, and make the city more competitive and influential.

For the services sector, Shanghai should improve its comprehensive service ability, according to the guideline. By 2020, the service industry should contribute up to 70 percent of Shanghai's annual GDP. Around 10 innovative demonstration zones featuring services should be set up in the city.