New label Pollux to promote world music in a big way

Folk singer Sainkho Namtchylak from Tuva, in the Russian Federation, who is known for performing using the throat singing (khoomei) technique, reggae musician Papa U-Gee from Japan and Mabang, a band from southwest China's Yunnan and Guizhou provinces, who use the Liuzhou dialect in their songs, gathered for a concert at Beijing's live-house venue, Omni Space, recently, to celebrate the launch of a new record label, Pollux.

The label, initiated by Beijing-based music company, Modernsky, and Guangzhou-based company, Starsing Music, will focus on "world music", with focus on traditional Chinese music.

According to Shen Lihui, the founder and CEO of Modernsky, Pollux will cover artists management, music production and copyright issues.