Innovators wake up and smell the coffee

Xi'an Inno Startup Wonderland is harnessing the cultural power of coffee to attract China's young entrepreneurs and fuel business innovation in the capital of Shaanxi province.

The largest of its kind in western China and a rare model nationwide, the self-styled coffee street opened its doors to new and creative industries and startup incubators in September.

The idea is to provide flexible and convenient workspaces for entrepreneurs to meet and work alongside their peers, as well as provide on-the-ground support for startup companies, according to Zhai Rui, general manager of the zone's 3W Coffee.