USEUROPEAFRICAASIA 中文双语Français
Home / Life

CASE CONNECTIONS

By Xu Lin | China Daily | Updated: 2018-04-14 07:05

Treasury Wine Estates is taking Baron Philippe de Rothschild's Mouton Cadet brand under its wing in a bid to crack the Chinese market

Treasury Wine Estates and Baron Philippe de Rothschild SA (BPhR) recently held a ceremony in Shanghai to celebrate their partnership in China, the largest market for French and Chilean wines in the world.

As of January this year, Australia-based wine conglomerate Treasury Wine Estates is in charge of the sales, marketing and distribution for the whole of China for BPhR's popular Bordeaux wine brand Mouton Cadet, Chilean wine brand Escudo Rojo and several other wines.

CASE CONNECTIONS

Today's Top News

Editor's picks

Most Viewed

BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US