CASE CONNECTIONS

Treasury Wine Estates is taking Baron Philippe de Rothschild's Mouton Cadet brand under its wing in a bid to crack the Chinese market

Treasury Wine Estates and Baron Philippe de Rothschild SA (BPhR) recently held a ceremony in Shanghai to celebrate their partnership in China, the largest market for French and Chilean wines in the world.

As of January this year, Australia-based wine conglomerate Treasury Wine Estates is in charge of the sales, marketing and distribution for the whole of China for BPhR's popular Bordeaux wine brand Mouton Cadet, Chilean wine brand Escudo Rojo and several other wines.