H&M makes its presence felt with debut on Tmall

After more than a decade in China, the world's second-largest fashion retailer, Hennes & Mauritz, has just launched its flagship store of its eponymous brand on Tmall.com.

This is also the first time the 71-year-old brand is selling its apparel through a third party.

This also means that four major global fashion groups (including Inditex, L Brand, and Gap) have now set up e-commerce stores on the world's most visited business-to-customer online shopping platform operated by Alibaba, which boasts 500 million users.