Hollywood exploring movie market with nation's chart-topping metrics

LOS ANGELES - On the heels of China's box office coup in the first quarter of 2018, beating out US grosses and catapulting it to the top of the global box office for the first time, Hollywood is exploring how to adapt to the changing landscape of a "world's largest market" that is not its own.

A recent report by the Motion Picture Association of America revealed that even in the face of mounting trade tensions between the United States and China, whose impact on the entertainment industry is still unclear, the importance of Chinese moviegoers to Hollywood's future is significant.

"The Chinese film market is going to be the largest film market in short order," said MPAA Chairman, Charles Rivkin, a former US assistant secretary of state.