Prudential to expand operations in China

Prudential Plc, Britain's largest insurer, plans to increase investment in China to boost its product coverage and sales distribution in the country and the company is interested in increasing the stake holding in its local joint ventures, according to a senior executive of the insurer.

Nic Nicandrou, chief executive of Prudential Corp Asia, said that the insurer is looking to increase headcount and establish more offices in China as it expands its presence in central and western parts of the country.

"Our strategy for the life insurance business is to cover as much of China as possible," the head of Prudential's Asia-Pacific business told China Daily in an interview in Beijing.