Traditional costume fever grips Thailand

BANGKOK - Business is booming for Siri Seatea's traditional dress shop in Bangkok.

"Out of the 30 years I've been running this shop, this is the peak for us," 53-year-old Siri said as she stitched a Thai sarong for a client.

History fever is gripping Thailand and a growing number of Thais are wearing traditional dress, a phenomenon encouraged by the government and the palace, and fueled by a popular television soap opera.