Sneaker city is always a step ahead

Sportswear hub Jinjiang ups its game in search of global gains

When the Chinese delegation walked into the stadium for the opening ceremony of the 2018 Pyeongchang Winter Olympics, their striking white outfits grabbed the attention of fans and immediately had social media abuzz.

The outfit was produced by Anta Sports, China's leading sportswear brand with a market value ranked third globally, behind Nike and Adidas.