Amazon doing its bit to boost e-reading sector in China

This is the best time for the development of the e-reading industry in China, says Liu Shu, vice-president of Kindle Content at Amazon China. "And in the recent years, the government has been encouraging people to read more. Also, members of the growing middle-class in China are more willing to read," she says.

"So, what we need to do is to make reading more convenient, without the constraints of time and space."

In February 2016, Amazon China started a Kindle Unlimited service to access books from the Amazon library.