VOC should be more than just Voice of China

The institutional reform plan for the Party and State institutions, released at the end of the annual sessions of China's top legislature and top political advisory body on March 20, mentions the creation of a new media brand, Zhongguo Zhisheng, meaning the "Voice of China".

As an inclusive media brand established in the new era, the VOC is both an incorporation and integration of China Central Television, China Global Television Network, China National Radio and China Radio International.

The VOC will be committed to the Party ideology and actively participate in the State Councilled implementation of policies, strategies and visions, and the plans devised by the CPC and the government after diligent consultations with various constituencies of Chinese society, such as the people's congresses, political consultative conferences, and think tanks.