Innovative ideas for a new genre

Director Chen Wei, who has just launched his latest online series Hot Blood Dance Crew, tells about what it takes to stay ahead of the competition and win young netizens' hearts. Wang Kaihao reports.

When veteran director Chen Wei proposed to make a talent show called The Rap of China, he was repeatedly asked: "Is there rap in China?" But the veteran director, who is also the vice-president of iQiyi - one of the biggest online streaming platforms in China with nearly 51 million members - carried on undaunted.

The Rap of China was a cultural phenomenon last summer, attracting 3 billion online views within three months of its premiere in June, and some rapper jargon even became buzzwords for Chinese netizens.