Starbucks brews up success in Yunnan

Pu'er, famous for tea, now becoming known for its coffee beans, thanks to program

Pu'er, a city long famous for fermented tea, has now also become a capital of coffee planting. That's due, in part, to the Starbucks Yunnan Farmer Support Center, which was built in 2012 to help local coffee farmers with sustainable practices while providing high quality Yunnan Arabica beans for the well-known international coffee brand.

Tong Yalun, director of the support center, says the region's coffee growers sell their harvest at a "transparent global futures" coffee price, which means they get the same price for every batch they bring.