Value of top 100 Chinese brands surges in new ranking

Brand value of Chinese firms, especially those from the technology, education and logistics sectors, have seen a sharp surge in the latest ranking released on Monday.

The brand value of the top 100 Chinese brands this year achieved a record growth of 23 percent from $557.1 billion a year ago to $683.9 billion in 2018, representing the greatest annual growth since WPP and Kantar Millward Brown's 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking was first released in 2014.

Logistics brands entered the BrandZ China rankings for the first time as a category, with the largest SF Express coming in at No 11, reflecting the rise of e-commerce and the increase in package delivery volumes in the country.