Rural revival

Increased investment in rural tourism to alleviate poverty not only benefits locals but also offers a wealth of new opportunities for travelers, especially in western China. Yang Feiyue reports.

Pristine environments, simple living and distinctive folk customs are drawing an increasing number of travelers to rural areas across the country.

Countryside destinations in western China's Tibet autonomous region, and Gansu and Yunnan provinces, have received large numbers of travelers since the recent Spring Festival holiday.