Fitness craze of Chinese boosts US sports brand

Rising popularity of sports and physical exercise among health-conscious Chinese is encouraging Skechers, the California-headquartered sports brand that makes a variety of footwear, trainers, apparel and casual wear, to target $1.9 billion in retail sales revenue in the China market for 2018.

Skechers will increase its sales outlets to over 3,000 in 2018 from around 2,500 in 2017.

According to an internal Skechers report, global revenue was $4 billion in 2017, with the Chinese market making a significant contribution.