Virtual love produces real money

Female-oriented interactive digital games prove popular and lucrative

Chinese women are changing the "game", literally. And giving birth to a potential multibillion dollar business in female-oriented gaming.

For long, the 30 billion yuan ($4.73 billion) gaming market in China has targeted male consumers with content full of hardcore action, weapons, violence, macho muscular superheros and shapely girls. Sorry, no cute animals. Why, even the color scheme of most games was grey and brown.