Jahwa's goal to become global cosmetics leader

Having celebrated the 120th anniversary of its founding, Shanghai Jahwa United Co Ltd - China's most historical consumer goods company - is looking to not only secure its leading position in its home market, but also rise to become a globally competitive player with the likes of L'Oreal and Proctor& Gamble.

To achieve that goal, the company will expand its portfolio in categories including high-end cosmetics, fragrance, cosmetology and health supplements, Zhang Dongfang, CEO of the Shanghai-headquartered company, announced at Jahwa's anniversary ceremony on Friday.

The most imminent expansion will be in the high-end cosmetics sector, where the company's two most premium brands, Herborist and Vive, will launch their lipstick and fragrance lines, respectively, around June.