How to win foreign hearts via consumers

This is about foreign consumers in China and how they could help brighten the country's image. Let me discuss this in a larger context.

In recent weeks, phrases like "mutual benefit", "development of humanity", "international fairness", "universal security", "common prosperity" and "shared future" have marked the national discourse in China, which is keen to outgrow what was perceived as the "me-first-all-else-later" attitude and embrace a give-and-take approach in dealings with the world.

It appears China has realized perceptions matter, especially when part of the national focus is on opening-up, foreign investors, foreign technologies, foreign tourists and foreign talent.