Social networking appeals to players

Social networking is gradually becoming a key part of mobile gaming's appeal to the digitally inclined young generation in China, particularly those born in the 1990s and the 2000s.

Recently, the free-roaming Japanese mobile game Travel Frog has attracted a huge following among Chinese netizens by targeting the young generation's specific social and emotional needs.

Developed by the Japanese company Hit-Point, the game only offers a Japanese-language version, but it is easy for Chinese players to break down the language barriers due to its simplicity. In the game, the frog will not talk to or interact with players, who simply watch it living its own life.