Shanghai to shape Adidas' dreams

German sportswear maker Adidas has put Shanghai at the center of its efforts to boost expansion in the world's fastest-growing consumer market and consolidated its Asia-Pacific operations in the city.

Previous individual markets in China, Japan, South Korea and Southeast Asia-Pacific will be brought together under the leadership of Colin Currie, who has been promoted as managing director of Adidas Asia-Pacific. Currie will also continue in his capacity as managing director for the Chinese market.

"By integrating key regional markets into one Asia-Pacific market based in Shanghai, we will be able to drive a more sustainable and efficient business model across the region," Currie said.