Nice Boat expects revenue to double this year

Nice Boat Animation, producer of Dahufa, which won the Best Animation Feature category at the 2017 Golden Horse Awards, expects to see its revenue double this year, said a company executive.

The Tianjin-based company has experienced six years of losses since it was established in 2012 and only Dahufa helped it survive and achieve a revenue of 87 million yuan ($13.7 million) last year. Market insiders have suggested that if the film had not been released at the same time as the blockbuster Wolf Warrior 2, the figure could have topped 100 million yuan.

"Looking back, the thorny road of the past six years reflects the experiences of domestic cartoon producers as many of them have disappeared or seen sluggish development amid cutthroat competition," said Shang You, CEO and founder of Nice Boat.