Hair product makers eye big opportunities in Africa

SHANGHAI - Chinese companies have found Africa offers a large market for hair relaxer products and are looking to invest in production on the continent, according to industry insiders at the ongoing 28th East China Fair held in Shanghai.

Anslem Chudi Afube, an agent from Nigeria who is visiting the fair, said the retail prices of Chinese hair relaxer products are 30 percent cheaper than those of Western brands, even though they offer the same reliable quality.

"Our African customers can now get stylish hairdos and spend less money," he said after visiting the booth of the Huzhou Mino Daily Chemicals Company at the fair.