China keeps resorts in the fast lane
By Wang Mingjie in London | China Daily | Updated: 2018-03-07 07:35
The nation's skiers are swooping into Europe just at the opportune time
China won a single gold medal at the Pyeongchang 2018 Winter Olympics, its poorest performance for decades, but its drive to become a nation that is good at winter sports continues ahead of Beijing hosting the 2022 Winter Olympics.
And the prospect of attracting a new generation of skiers and snowboarders from China has galvanized European ski resorts, which have suffered in recent years from stagnant growth among European customers, and fewer ideal skiing days because of global warming.
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