Bespoke Bordeaux, by the bottle

Sporting a light blue-and-white pinstripe shirt and delicate, monogrammed cuff links, Francois Louis Vuitton, the great-great-grandson of the French fashion icon, made an appearance in Beijing recently.

His visit to the capital was not to talk about his family's luxury brand, but instead to promote his new exclusive range of wines chosen from his own personal collection.

Spending his childhood near Paris, Vuitton grew up in the family home which now serves as the bespoke workshops of the iconic luggage manufacturer. Instead of following in the footsteps of the family business, Vuitton instead opted to become an entrepreneur of Parisian elegance.