Foreign employers lose appeal among younger generation

While an offer from a world renowned multinational company was considered a highly coveted opportunity in China 20 years ago, it seems to have lost its appeal to many born in the 1990s.

Huang Jiayu, 27, took the offer from a domestic private equity fund in Shanghai seven months ago. Whether the company is privately owned, State-owned or multinational was never his top priority.

"Most of the people of our age care more about whether we love the job or not," he said.