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Foreign businesses must adapt to Chinese tastes

By Zou Shuo | China Daily | Updated: 2018-02-28 07:55

Foreign entrepreneurs looking to take advantage of China's economic growth may find that the odds are not always stacked in their favor.

In September 2016, Julian Wenger opened a restaurant called Pretzel Brothers at the south gate of the University of International Business and Economics in Beijing.

However, the outlet, selling German-style sandwiches, sausages and muesli, closed after three months.

Foreign businesses must adapt to Chinese tastes

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