Chinese textile firm weaves success through innovation

JINAN - It used to be trendy for the Chinese to dress in clothes of foreign brands, but now China is helping shape the latest trends in the fabric and apparel world. At first glance, the blue and gray sportswear in the showroom of this fabric and garment maker in Longkou doesn't appear to be anything special. However, its advantage lies in its cloth, which is made from fine wool.

The process of turning wool into wind-and water-proof fabric comes from Nanshan Zhishang SCI-TECH Co Ltd, the world's only supplier of such fabric for global sportswear giants.

The company is a rags-to-riches story. It was started by villagers to produce cheap towels shortly after China launched its reform and opening-up drive in 1978.