Casio gadgets bowl over females

In the buzzing basement alleys of Beijing's Tai Koo Li shopping plaza, a newly opened shop measuring no more than 30 square meters has been attracting much attention of late.

Equipped with a makeup salon, the cutesy cuboid sells only one kind of gadgets - compact selfie cameras, which have proved to be a sensation among female consumers.

The Casio Exilim Tr store is unlike other digital-ware peddlers on the floor. It sells only Casio's Tr-series cameras, widely known for their selfie function. Late last year, the brand launched the Tr Mini.