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Chinese app is beautifying the whole world

By Cheng Yu | China Daily | Updated: 2018-02-22 07:44

Wai Wai Oo, a student from Myanmar, whips out her smartphone, and facing its screen, takes a selfie. Within seconds, BeautyPlus, a Chinese self-editing app on her phone, beautifies the image: face becomes slim, dark circles under her eyes disappear, and patches of rouge appear on her lips.

BeautyPlus is the flagship product of China's self-editing software leader Meitu Inc. It was developed specifically for users outside of China. More than 300 million overseas users use it. "Back in Myanmar, many of my friends use Meitu's products," said Wai Wai Oo.

BeautyPlus has location-specific features. In Brazil, for example, a function can darken skin and whiten teeth in an image.

Chinese app is beautifying the whole world

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