Pricey parkas make inroads in chilly China

Younger, trendy consumers buy leading Canadian and other brands

Wearing a $900 parka with real coyote fur and Canadian Hutterite goose down, originally designed for expeditions to the South Pole, on her three-minute walk to work, sounds perfectly fine to Amber Zhang who makes less than $800 a month.

"It's all worth the price considering Canada Goose coats are the warmest I can find in the market," said Beijing-based Zhang.