Digital tech reshaping ad industry

Head of Paris-based advertising firm Havas Group vows to invest more in China, especially in talents

Yannick Bollore, global chairman and CEO of the Paris-based advertising company Havas Group, believes that digital technology will shape how modern people communicate and bring big opportunity for Havas in China.

Bollore was part of the delegation that accompanied French President Emmanuel Macron on the latter's state visit to China in January. China's fast-changing economic landscape, the evolving digital technology and the Belt and Road Initiative are inspiring not only Havas Group, but other European companies that are eyeing the Chinese market, he said.