JD to quell Amazon challenge in Europe with diversified services
Chinese e-commerce giant JD could challenge Amazon's operations in Europe in the coming years, industry experts said, though some are cautious that the enterprises may be in for "a very tough fight."
The comments come close on the heels of Liu Qiangdong, founder and chief executive of JD, who announced his company's plans to launch a European e-commerce platform and delivery services in France later this year. It then plans to roll that out to the United Kingdom and Germany.
Feng Li, a professor of information management at Cass Business School, said JD may be successful, but only if it can bring something different to European customers. Feng said Europe is big enough to accommodate two or three major players but Amazon dominates the market because it has a strong local presence and excellent logistics.
