China's winter sports industry set to boom

While bidding for the right to host the Winter Olympics, Beijing solemnly promised the international community to set an example for the development of winter sports.

In fact, with a population of 1.5 billion people and vibrant economy in addition to burgeoning sports industry, East Asia as a whole is on the way to becoming another hotspot for hosting the Olympics after Europe and North America.

Obviously the dip in enthusiasm for hosting the Winter Olympics in the United States, Canada and some developed countries in Europe is not only related to those countries' lackluster economic performance, but also their limited space for the further development of winter sports. According to research, Canada's winter sports population and the industry as a whole have hardly grown much since the 2010 Vancouver Winter Olympics. In other words, the winter sports industries in these countries are already close to saturation and would not be significantly elevated by hosting Winter Olympics.