Italian brands target Chinese sports and leisure market
By Yang Feiyue | China Daily | Updated: 2018-02-10 08:34
From cableway and trail maintenance to ski gear and ski wear, Italian brands are eyeing China's booming winter sports and leisure market.
Approximately 40 Italian winter sports and leisure brands displayed their products at the ISPO Beijing, a major sports and fashion expo, in late January.
The four-day expo brought together more than 460 exhibitors from more than 20 countries and regions.
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