TME nurtures singing talent

Company looks to build ecosystem more reliant on internet tech

Lights down, music on, and a grassroots singer steps onto the stage. It's the competition for the uncovering of a new singing star, held by a popular music app that is part of Tencent Music Entertainment Group, one of the country's largest musical service operators.

The music firm has promoted the program for months to support grassroots artists who shot to fame via WeSing, a karaoke singing and sharing app run by TME. Up to 1.9 million grassroots singers have participated in the program so far and composed 1.6 million songs.