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Video: 'Favorite English Word' competition sparks interest

My Favorite English Word, an online competition, launched as part of the 2018 English is GREAT language campaign by the British Council on Jan 31, has seen a great (no pun intended) response on the internet. British singer Jessie J, who is also a contestant in The Singer show on Hunan TV, and Chinese actress Yang Ying were appointed as campaign ambassadors of English is GREAT, helping to channel more public enthusiasm for China-UK cultural exchanges. In her video clip, Jessie J says her word for 2018 is "instinct". "Because the lessons I have learned in my adult life are to trust my instincts and to act on my instincts and you feel the positive change immediately," she said.